The design and aesthetic of the A+E Networks 2018 Upfront were meticulously crafted to reflect the brand's identity—fun, playful, yet sophisticated, confident, understated, and chic. From the smallest details, like custom-designed napkins, to broader elements such as sound design and event graphics, the entire experience was carefully curated.

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From the lenticular graphic added to the iconic steps of the New York Public Library to the cocktail hour, dinner, and curated gift bags, the entire event was designed as a 360-degree immersive experience. With social media buzzing, the evening created a powerful platform for stories to be told and heard—especially during a time when women's voices are rising louder across the globe.

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Queen Latifah, Toni Braxton, Kristin Davis, Olivia Munn, Marcia Clark, and Leah Remini took the stage, each sharing personal stories and introducing exciting previews from A+E’s network lineup, including History, A&E, Lifetime, and Viceland. The company also unveiled a major new project—"History 100"—a series of 100 documentaries that will unfold over several years, featuring stories on figures and events like Mikhail Gorbachev, Watergate, and a behind-the-scenes look at Air Force One during 9/11. History is also gearing up for "Evel Live," a thrilling Las Vegas stunt show in the spirit of Evel Knievel.

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Cameroonian singer-songwriter Irma dazzled the audience with opening performance on a fully projection mapped stage.